Syngenta FloriPro Services reports how IPM ESSEN 2016, held from 26-29 January in Essen, Germany, was a great success with a fantastic atmosphere. The well attended exhibition received more than 57,200 visitors (up on 2015 with 56,500). The company was delighted to meet with many established and prospective customers during the bustling four-day show including its ever popular ‘happy hour’ which had a real buzz this year.
Against the backdrop of its impressive Pelargonium ‘wall’ at the welcome desk, the company displayed a range of plants including violas, pelargoniums, primulas, cyclamen and poinsettias. FloriPro Services' stand also featured several new introductions, such as Begonia semperflorens Topspin, Primula acaulis Sirococco Yellow, Purple and Red Flame and a selection of Viola ‘Multicolours’. There was great visitor interest in the new colour addition to the Pelargonium Hybrid series Calliope - Red Splash. Which has the same large, self-cleaning habit and robust, heat tolerant features of the rest of the Calliope series in a vibrant, exciting new colour.
However, plants were not the main subject of conversations on the stand. FloriPro Services highlighted some of its unique services to its customers in more detail. The EVERYDAYWONDER™ campaign – a ready-made joint marketing campaign for all seasons designed to support growers and retailers was a real ‘hot topic’.
The FloriPro Services team were also proud to share how they are helping ‘take care of tomorrow’ with all their plants now holding GlobalG.A.P with GRASP accreditation - meeting the most stringent professional and sustainability standards for the production of flowers.
Thomas Rohe, Flowers Business Manager for Central Europe comments:
“IPM shows once more the changes within our industry. Sustainability, brands and customer solutions are becoming more and more visible and tangible for all parties.”
The FloriPro Services focused on spreading the news of its ‘Value Beyond’ services. Solutions that deliver benefits to help its customers thrive that go well beyond what is normally expected from a live goods business. Giving peace of mind, creating demand and doing better business, all part of the ‘Value Beyond’ services, were all topics that customers engaged with and showed a great interest in.
Commenting on this, Niels Steenvoorden, Flowers Business Manager North Europe said:
“We can see that there is a clear development in a changing relationship of supplier-customer into a much more collaborative and sustainable partnership enabling all parties involved to look into opportunities which our services as well as our products are offering.”