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Viola Deltini Honeybee creates a buzz with growers


FloriPro Services™ reports its newly launched Viola cornuta Deltini™ F1 Honey Bee has been such a great success with growers that it quickly sold out for the season.


Area Managers have reported they have never received so many positive comments on a new variety so soon after its release. “Customers have been asking for it by name”, one reported. The reason for this is garden centres and other retailers have noticed how popular it is with consumers. “Its unique colour and catchy name have encouraged our customers to buy Honey Bee in great quantities”, said Walter Back of Blue Ribbon Plants, Chichester.

A total of seven new Deltini® colours were introduced for the 2011 season. In addition to the soft and warm Honey Bee, the dramatic white and purple Cuty and the contrasting Yellow and Purple bicolour were also launched, plus bright Blue Beacon, richly dark Violet Blue and Neon Violet, and Blue with Purple Wing – all of which are distinctly different.Deltinis® are well suited to both pack sales and to 9cm pots, where their basal branching, non-stretching habit ensures attractive, stocky, upright plants to catch the consumer’s eye. Their early flowering and ultra-uniform habit help to create a product which will appeal to both impulse purchasers and those flower gardeners who want the best for their displays.

FloriPro Services™ and Syngenta Flowers

Syngenta has two separate organisations for its flowers wholesale and distribution activities in the region Europe, Africa and Middle East (EAME). Under the name of Syngenta Flowers, the wholesale organisation serves young plant producers and distributors. Syngenta Flowers offers an industry-leading range of genetic material, including the seeds assortment. Under the name of FloriPro ServicesTM, the distribution organisation focuses on high-quality young plants, but also sells seeds and un-rooted cuttings directly to growers. FloriPro Services™ operates through its own dedicated and independent network across Europe, consisting of sales, marketing, customer service and technical service.

About Syngenta

Syngenta is a world-leading agribusiness committed to sustainable agriculture through innovative research and technology. The company is a leader in crop protection, and ranks third in the high-value commercial seeds market. Sales in 2007 were approximately $9.2 billion. Syngenta employs over 21,000 people in more than 90 countries. Syngenta is listed on the Swiss stock exchange (SYNN) and in New York (SYT). Further information is available at