Syngenta FloriPro Services™ show case plants to growers across UK and Ireland
For the second year running, Syngenta FloriPro Services™ held its Summer Trials at Pershore College, part of Warwickshire College, in Worcestershire.
The Trials took place over three days on Tuesday 29th June to Thursday 1st July. Pershore College, located in the Vale of Evesham in the heart of England; an area with a long tradition of commercial horticulture was an ideal location and was visited by commercial growers, retailers and media contacts alike from all over the UK and Ireland.
FloriPro Services™ had its full range of bedding, basket and perennial products from seed and cuttings for 2011 on display, including many new and exciting items. Staff and students from the horticulture department at Pershore College grew Syngenta’s young plants using the glasshouses at the college. They begin growing in February to ensure they were perfect for the open days.
Product Managers gave two crop tours each day around the trials for those that wanted more in depth information about the plants on display. There were also presentations given in the marquee over the three days regarding biological control recommendations, breeding programmes and technical growing advice.
Commenting on the success of the trials, Jodie Champion, Marketing Communications Manager, FloriPro Services™, said:
“We are delighted with how well received our UK Summer Trials were this year. We had an increase in number of visitors compared to 2009 and there appeared to be a great deal of interest in the exciting new items coming through for 2011.”
Pershore College provide a range of horticulture courses, including bespoke training for employers, and individuals on full and part time courses. For more information, contact admissions on 0300 45 600 45. For more information on Syngenta FloriPro Services™, visit www.floriproservices.co.uk.
Syngenta flowers wholesale and distribution activities in Europe
Syngenta has two separate organisations for its flowers wholesale and distribution activities in the region Europe, Africa and Middle East (EAME). Under the name of Syngenta Flowers, the wholesale organisation serves young plant producers and distributors. Syngenta Flowers offers an industry-leading range of genetic material, including the Seeds assortment. Under the name of FloriPro ServicesTM, the distribution organisation focus’ on high-quality young plants, but also sell seeds and un-rooted cuttings directly to growers. FloriPro Services™ operates through its own dedicated and independent network across Europe, consisting of sales, marketing, customer service and technical service.
Syngenta is a world-leading agribusiness committed to sustainable agriculture through innovative research and technology. The company is a leader in crop protection, and ranks third in the high-value commercial seeds market. Sales in 2007 were approximately $9.2 billion. Syngenta employs over 21,000 people in more than 90 countries. Syngenta is listed on the Swiss stock exchange (SYNN) and in New York (SYT). Further information is available at www.syngenta.com.
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