“Colour your Life” with the NEW Calliope® range at FlowerTrials® 2017
Awaiting trade visitors to the FlowerTrials® 2017 will be numerous aspects of the Syngenta FloriPro Services® product range along with an overview of its services and their benefits. The aim of the presentation is to demonstrate the added value for the entire supply chain, from market launch to production to effective placement in the trade.
“The easy way to colour life” with Calliope®
The new Calliope® range is the crowning glory of the innovations achieved in 2017 and the result of a combined 120 years of breeding experience at Syngenta Flowers. What is more, it responds to the needs of today’s consumers: outstanding garden performance in a wide range of intensive colours and even more flowers. Launched at the FlowerTrials® for the first time, the Calliope® range offers a completely new consumer experience. The effective branding at point of sale combined with the impressive and unique properties of the Calliope® will have consumers coming back for more year after year.
Calliope® offers solutions from production to end consumer, creating added value for all.
Irresistible new product launches
Syngenta FloriPro Services® is looking forward to showcasing its comprehensive product range to large numbers of visitors at the FlowerTrials® in De Lier. As in previous years, there will be a series of new product launches and some truly irresistible novelties.
Mandevilla hybrida Rio® is the perfect choice for patio pots, window boxes, containers and bedding schemes for everyone who loves a touch of the unusual and exotic. This year sees the familiar colours of the Rio® series joined by an amazing number of new varieties: Hot Pink, Red, Deep Red, White and Pink.
Petunia grandiflora TriTunia® is a new series forming part of the Syngenta FloriPro Services® summer flowering annuals collection. Featuring simplified production and planning, this combined series is an attractive enhancement to any nursery’s plant range. It contains the best of three: the best performing generative varieties from the Bravo®, Ultra and Storm series. The full, well branched plants and wide range of attractive colours will also impress the end consumer.
Phlox paniculata Sweet Summer is a particularly attractive newcomer in the herbaceous perennial segment. This popular garden perennial is available in six brand new colours and appeals to all the senses with its stunning appearance.
For anyone wanting to check out the Syngenta FloriPro Services® range outside the FlowerTrials®, the extensive Flower Show Field at De Lier will be open to visitors until week 38. Here visitors can get a first-hand impression of the excellent garden performance of the FloriPro Services® product range.
As in previous years, the Syngenta FloriPro Services® FlowerTrials® are taking place in the Westland region of the Netherlands. FPS is expecting large numbers of visitors to come along and enjoy themselves and leave armed with all the information they need.