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Concepts

Calliope® the easy way to colour your life

2017 we have launched 23 new Calliope® varieties which are setting new standards on the Pelargonium market. With its superior benefits, Calliope® creates true value to all stakeholders in the chain:

  • Outstanding garden performance with unique genetics
  • Better branching for more flowers and colour impact
  • Fast and healthy growth in the garden
  • Better weather tolerance
  • Lasting garden performance with slow release fertilizer added to the plants

With Calliope® we target growers who recognise the potential for this branded Pelargonium. The strong consumer brand and comprehensive campaign support as well as the flexibility of choice makes a significant opportunity for growers:

  • Creating demand with retail pull and consumer promotion
  • Demonstrated gross margin increase against standard geranium
  • Different sizes to match your production needs

Pots and labels in the brand design and the addition of a slow-release fertilizer to the crop – all have an important role to play. This is the only way of ensuring that the plants enjoy a high level of recognition among retailers and consumers and are clearly differentiated from the standard offer and ultimately meet all expectations.

Quality as a promise! “A plant that delivers exactly what you’ve asked for“. This is our benchmark for a premium product that provides solid margins by exceptional quality.

https://calliope.flowers/

Calliope®

MultiColours

Mixed combinations are loved by consumers and therefore retailers have increased their floor space they allocate for these combinations. This is a market opportunity you can fulfill by working with us. FloriPro Services has focused extensively on testing combinations for success at all levels in the value chain, from grower to consumer. Our investment in combination development is not focused solely on compatibility during production. Our main goal is to keep consumers satisfied with a well-balanced combination which flowers abundantly and evenly throughout the season. Next to our Annual Flowering assortment we also have a great range of tested and proven Viola and Cyclamen combinations under the name of MultiColours.

MultiColours stands for easy production, great appeal at point-of-sale and prolific flowering in consumers’ gardens. MultiColours will appeal to both impulse buyers and regular customers alike, as a great addition to their purchase and will undoubtedly be a real eye-catcher in store...

myfavouritemulticolours.com

multicolours

Rio Dipladenia

Boost your Rio sales

Here are the advantages to grow Rio:

  • Easy to grow
  • Early and compact varieties
  • Less longer stems
  • Good tolerance to low light conditions
  • Brilliant and elongated leaves

This concept will support you to increase your sales

  • POS material available : pots, labels, CC trolley posters, roll up
  • Website easy to use for end consumer

Building a stronger brand will allow a better introduction for new varieties in the next years.

www.myfavouriterio.com

riodipladenia

Pentas Starcluster / Pentas Rising Star

A new Star is born

A Pentas which makes the difference

  • Very robust genetic
  • Flowers all summer long
  • Good outdoor performance
  • Also perfect for indoor use
  • Good heat tolerance

A concept to differentiate

  • POS material like pots and flyer available
  • Website easy to use with a lot of information

www.pentas-risingstar.com

risingstar

Campanula Springbell

Campanula Spring Bell® Blue is a real eye-catcher with its splendid display of bright blue flowers! The special colour immediately attracts attention, especially when seen against the dark green foliage. The blooms of Campanula Spring Bell® are borne in profusion, creating a sea of colour! And because its sterile flowers don’t set seed, Spring Bell® keeps flowering abundantly over a long period.

Campanula Spring Bell® can be kept both indoors and outdoors. Once the plant has finished flowering indoors, it can be planted in a sunny or partly shaded spot in the garden. The natural flowering period for Campanula Spring Bell® is June, but it can produce a second flush of flowers in September. Spring Bell® is winter-hardy and will surprise you again the following year with its splendid display of flowers!

www.springbell.eu

spring-breeze

Helleborus Christmas Carol

The Helleborus Christmas Carol, or Christmas Rose, is originating from the mountains in the eastern Alps and belongs to the group of perennials. This is remarkable, because the Hellebore is an evergreen plant in contrast to most of the perennials. The older foliage is easy to prune and already after a year the Hellebore reaches its maximum height of about 50 cm. Special fact about this Christmas Carol, which is from seed, that this hardy and evergreen plant flowers year after year from November to February.

Winterpearlscollection.com

concepts_christmas-carol.jpg

Schizanthus Bauernorchidee

Find your countryside love

There is only one original Bauernorchidee™

  • Large, colorful blooms, which remind of Orchid
  • A breath of a romance garden
  • Very floriferous
  • Special flower color types
  • Well branching

Bauernorchidee™ only available in an exclusive concept

  • Pots and CC posters available and a lot more POS material

bauernorchidee.info

Heatlover

Let the summer in

Giving the right direction to the consumer novice, he will feel reassured in his purchase.

  • Selection of annual varieties resistant to heat
  • Flower all summer long
  • Opportunities for summer sales
  • POS material available to support your sales
  • Give advices to the end consumer via QR code and website

This concept will give you benefits for your summer sales.

  • Increase summer sales proposing a complete offer for summer
  • Use greenhouses longer (better return on investment)
  • Grow plants already known
  • Grow plants chosen among an assortment
  • Create attractiveness on the CC trolleys for retailers

www.heatlover.com

heat-lover