History

In December 2009, Syngenta decided to separate its floricultural wholesale business from its distribution activities serving Europe, Africa and the Middle East.

While FloriPro Services™ may appear to be a young company, we have our roots in over 140 years of flowers history, starting back in the mid 1800’s with a Dutch seeds entrepreneur named Groot, whose descendants founded Sluis & Groot in 1867. We are proud of this heritage and of the many milestones, for example the X-tray, we have passed along the way to our leading position today.

FloriPro Services provides professional flower growers throughout our sales region with services and a wide range of products from various suppliers, including Syngenta Flowers. We focus our activities mainly on providing high-quality young plants and also sell seeds and un-rooted cuttings.

FloriPro Services™ is part of Syngenta, a global leader in agribusiness committed to sustainable agriculture through innovative research & technology.

2009	Separation of the distribution activities and wholesale activities of Syngenta. Establishment of FloriPro Services, the distribution organization of Syngenta.
2008	Syngenta acquired Goldsmith Seeds Inc., a leading US flower seeds company. Syngenta acquired the Yoder pot and garden chrysanthemum and aster product lines.
2007	Syngenta acquired Fischer, the leading producer of pelargonium and a leader in poinsettia and NG impatiens.
2005	Syngenta founded Young Plant Distribution De Lier, Netherlands.
2004	Goldsmith Seeds Inc licensed its vegetative genetics to Fischer USA for a 10-year period.
2000	Novartis and AstraZeneca merged their agribusinesses to form Syngenta, the first global group focusing exclusively on agribusiness.
1996	Sandoz and Ciba merge to form Novartis.
1980	Sandoz acquired the Zaadunie group of Holland. Sluis & Groot (S&G) was one of the prominent marketing companies of Zaadunie.
1967	Glenn Goldsmith held the first “Pack Trial” in Gilroy, inviting seed brokers to view seed product in production. Spring “Pack Trials” are commonplace in the industry today worldwide.
1962	Glenn Goldsmith founded Goldsmith Seeds Inc. in Gilroy, California, USA.
1958	Gerhard Fischer founded Fischer in Hillscheid, Germany.
1867	Foundation of Sluis en Groot in Andijk, Netherlands.